OBJECTIVE
TikTok approached Gateway to produce a series of DE&I-centric virtual events to showcase the brands' commitment to creating opportunities for all. Gateway produced integrated, share-worthy programming aimed to uplift Black, Latinx & LBGQT+ creator communities..
ABOUT THE PROJECT
Gateway produced a one-hour, live-streamed TikTok concert to celebrate LA Pride. Hosted by Benito Skinner, the 'Thrive with Pride' Concert boasted special guests Billy Porter, Dyllon Burnside, and Paula Abdul, as well as a diverse roster of talent including Charli XCX, Vincent, Gia Woods, trans artist Love Bailey, plus a surprise performance by Montana Tucker featuring Todrick Hall. Gateway also produced a star-studded afterparty at LGBTQ+ hot spot The Abbey in West Hollywood, featuring a DJ set by The Perry Twins, sponsored by SKYY Vodka.
RESULTS
- 7.5M+
Impressions - 5.1M+
Reach - 314K+
Engagement - 209+
Social Posts & Stories - 21.9M
Combined Following - 24+
Talent Posted - 772,799
Unique TikTok viewers - 31,255
Peak Concurrent TikTok Viewers
HOW WE COLLABORATED
Creative Strategy / Applicant Vetting / Production Execution & Management / Creative Design & Development / Virtual Platform Build / Livestream Event / Talent Integration / Sales/ Sponsorship / VIP Gifting
