OBJECTIVE
Gateway was tasked with inspire media and influencers to share their ritual for unlocking the anti-aging power of Crème de la Mer through the curation of user-generated content. The goal was to drive awareness and word-of-mouth advocacy for La Mer's iconic product and showcase the brand's heritage, origin, and science behind it's legendary product.
ABOUT THE PROJECT
Gateway executed VIP gifting to top-tier influencers and media. Recipients were gifted a unique Crème de La Mer experience through a white glove delivery of a beautiful Green Trunk, paired with Ruinart champagne, Frette robes, 1lb of Creme de la Mer, and more.
RESULTS
- 3M+
Views across TikTok - 700k+
Likes across TikTok
HOW WE COLLABORATED
Lifestyle PR / Seeding Kits & VIP Mailers / Creative Strategy
